The World According to Glissando

Tag: digital-marketing

  • It Will Be Easy – Tech BS

    It will be easy…seamless! That’s what businesses and organizations always tell their customers or members when they are going to a new online system. The reason they say this is because the people who are setting up their systems tell them it will be easy for their customers and members to adapt to the new system.

    You know what? This is a lie! It is never easy for the customer or member to adopt a new online system. Even if you are reasonably computer literate, it doesn’t matter. When the new system is activated there are so many problems. The new system doesn’t recognize your name. The new system doesn’t recognize your email address. The new system doesn’t recognize your password. The new system doesn’t recognize your account number, and on and on it goes. And this is just the tip of the iceberg.

    We’re not dumb. You don’t fool us. The implementation is messed up right from the start. What is supposed to happen doesn’t happen. But the digital masters of the world would tell us they are never wrong. They tell us they and their products are perfect and you are dumb. But it’s techno-BS machismo.

    Nothing is easy, period! When someone says: “I’m doing something simple. It’s easy. I’ll be there in two minutes.” Well, we all know that it is NEVER just two minutes. Life is not simple. Stop believing the endless claims and proclamations that it’s easy. It’s not! It never is. Life is much more complicated than that.

    There is no sure bet, be it sports or implementation of a new online system which is ridiculously more complicated. There are always ongoing glitches in the digital realm. There is a reason why ransomware thrives. There is a reason why operating systems are constantly updated for all kinds of problems. Tech companies are not perfect despite their constant claims. That’s what makes AI so underwhelming and unsettling at the same time. Much is promised, much less is delivered and often with grim results.

    You and I are not dumb. Tech is far from invincible. So, when a company or organization makes the big platform switch and you’re having problems, don’t let them throw it back in your face and say it’s your fault or it’s just a learning curve. It’s just not true. All change is hard. Nothing is easy, especially when it involves the digital realm.    

  • FBBS

    Facebook. It was a wonderful new way to connect with friends: past, present and future. It was user friendly. You were allowed to “Friend” anyone you wanted to if the other party was agreeable. You received your friends’ posts as they happened in chronological order. Their posts were the primary focus. But, once they got enough people hooked, they changed it. Why? Avarice, of course.

    Today’s Facebook is very different. The priority is no longer connecting, and your friends’ posts, its’s whatever Facebook’s priority is. You can no longer easily “Friend” someone who is a new real life friend. Instead, you have to choose from the choices given to you by Facebook. Content? You can sometimes wait days to see a Friend’s post, if at all. Instead, you are inundated with ads, often by lousy companies; and Facebook chooses all types of posts from anyone they think you might be interested in. Why? The are trying to drive up advertiser dollars, not help you connect.

    Facebook was a great concept, but, like so many other things, it got corrupted by the desire to make more and more and more revenue. I have no problem with companies and people making money. It’s the avarice I have a problem with. For now, I am still on Facebook, but nowhere near as much. It’s because of all the friends I have made in the earlier days of Facebook. But, as I see less and less of their posts, eventually I will stop using the app. Friends were the reason I used Facebook in the first place. I certainly think I am not the only one who feels this way. Facebook…take note.